Book Review: Online Marketing for Busy Authors – A step-by-step guide

Online Marketing

Online Marketing for Busy Authors: A Step-by-Step Guide –  Fauzia Burke – Berrett-Koehler Publishers – Published 19 April 2016

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Synopsis

If You Want People to Read Your Book, 
Writing It Is Only the Beginning 
There has truly never been a better time to be an author. For the first time, authors have direct access to the public via the Internet and can create a community eagerly awaiting their book. But where do new authors start? How do they sort through the dizzying range of online options? Where should they spend their time online and what should they be doing? 
Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She takes authors step-by-step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more. By following Burke’s expert advice, authors can conquer the Internet and still get their next manuscript in on time. 

My thoughts

Online Marketing For Busy Authors is the perfect resource for both new and experienced authors, those that already have a large following and those just starting out. It works with you through the often daunting process of engaging with your readers through social media, but also refines the perhaps less clear area of first setting out your goals for engaging with online markets. This book is also a great guide for anyone in the business of promotions trying to understand the methods behind this online world and designing a marketing plan to target the right people in the right ways.    Continue reading

Book Review: Cut the Sugar, You’re Sweet Enough: Cookbook

Cut the Sugar

Cut the Sugar, You’re Sweet Enough: Cookbook – Ella Leche – Andrews McMeel Publishing – Published 5 January 2016

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Synopsis

Cut the Sugar, You’re Sweet Enough is a practical, real-life approach to reducing sugar the healthy way so you don’t feel deprived. This is not a sugar-detox book but an inspiring cookbook and guide to change your relationship with the foods you love and address your cravings properly. There are over 100 delicious and easy recipes for breakfast, lunch, dinner, snacks, and yes, even dessert!

Ella Leché, the voice behind the popular food blog Pure Ella, used to consider herself a healthful eater. She ate salads; she drank water. But like so many of us, she also looked forward to her daily sweet treats. It wasn’t until her health fell apart due to a rare illness that she began to make the food-health connection.

My thoughts

A bright and summery cookbook, Cut the Sugar, You’re Sweet Enough offers beautiful pictures and diverse recipes. Cut the Sugar does not set out to promote removing sugar completely from your life. Instead it helps readers find sugar alternatives, creating sweet food that is nutritious and replacing the bad sugary things with healthy and enjoyable sweets.

I have watched the quit-sugar craze arrive and seen how colleagues and friends have cut sugar completely from their diets. Many have stuck with it, others succumb to cravings, while others simply can’t manage the restrictions a sugar-free diet imposes. I, on the hand, have continued to eat my regular, balanced, mainly healthy but defiantly not sugar-free diet. I haven’t read the quit sugar books that sit on our library shelf nor have I watched any sugar-is-killing-us documentaries. I would rather enjoy my sweets in naive bliss. But when I heard about this book, a book about reducing sugar but still enjoying the sweet side of life, I was very intrigued. I was not disappointed. While Ella Leche’s level of diet restriction is well out of my range of dedication, it does offer some practical tips for reducing bad sugar intake and replacing it with healthy and nutritious sugar intake.
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Book Review: The Violet Bakery Cookbook

Violet Bakery Cookbook

The Violet Bakery Cookbook – Claire Ptak – Square Peg

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Synopsis

Violet is a bijou cake shop and café in Hackney, east London. The baking is done with simple ingredients including wholegrain flours, less refined sugars and the natural sweetness and muted colours of seasonal fruits. Everything is made in an open kitchen for people to see. Famed for its exquisite baked goods, Violet has become a destination.

Owner Claire Ptak uses her Californian sensibility to devise recipes that are both nourishing and indulgent. With real thought about taste and using the purest ingredients, she has created the most flavoursome iterations of classic cakes, as well as new treats for modern palates. Over 100 recipes include nourishing breakfasts, midday snacks,teatime treats, puddings to share, pantry preserves, and stylish celebration cakes.

My thoughts

I found this to be an interesting cookbook. It felt like a mix between healthy and indulgent, artistic and homey and basic.

The recipes are divided into morning, midday, afternoon, evening and party. Each section is then divided again into subgroups, such as cookies and bars, tea and loaf cakes and tart in the afternoon section. Most of the recipes are sweets or baked goods, but there are also a nice collection of quiches in the midday section.

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Book Review: Great Cake Decorating

Great Cake Decorating

Great Cake Decorating: Sweet Designs for Cakes and Cupcakes – Erin Gardner – Taunton Press – Published January 7 2014

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Synopsis

Whether you are a bride on a budget, a mom baking for a birthday, a cook who needs to control added ingredients, or just want to celebrate a special event with a fresh, delicious cake, this book has something for you.

Author and pastry chef Erin Gardner is famous for her unique designs and cake decorating skill. In these pages, she demonstrates professional techniques for creating beautiful, custom-made cakes that are also completely delicious. From how to make mouthwatering, homemade buttercream to molding gorgeous fondant flowers and bows, Erin’s detailed, step-by-step instructions offer home cooks all the decorating know-how they need. She also presents a host of secrets and shortcuts for dressing up plain cakes in absolutely no time—try her fruit Rollup trick for pretty cake flowers that can be made in a flash. Throughout the book, Erin shows time-pressed cooks how to improve upon well-known cake decorating techniques.

My thoughts

I love cake decorating books. There is something so wonderful about their vibrant pictures and, I’ve found, solid basic cake recipes. This book has all that and more.
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Book Review: Crumb

Crumb

Crumb: The Simple Pleasures of Baking – Ruby Tandoh – Ten Speed Press – Published 28 April 2015

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Synopsis

A baking cookbook from the young and talented Ruby Tandoh, with a focus on charming, flavorful, and practical dishes that celebrate the pleasure of casual baking.

Crumb’s explanatory and evocative prose promotes everyday baking without sacrificing the joy of the craft, defying the style of both showy, highly decorated baking as well as the dry, informative tone of “serious” baking books. A delight to read as well as to bake from, recipes like Sweet Potato Doughnuts, Pecan and Rosemary Tartlets, Raspberry Whisky Pavlova, and Blood Orange Polenta Cake are interspersed with the virtues of different types of apples, a reminiscence about Belgian buns, and a passage on the need to knead. Covering a range of baking projects from sweet to savory, chapters include cakes, cookies, bread, pastries, pies, tarts, and more.

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Review: Bread Making

Bread making

 

Bread Making: A Practical Guide to All Aspects of Bread Making – Jane Eastoe – National Trust – Published 1 July 2014

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Synopsis

Bread is one of the oldest prepared foods and one of immense social and political significance. In Britain we eat about 8 million loaves a day, most of it shop bought.  But more people are now making their own bread. In this book all the techniques, ingredients, and science of bread making are explained, in addition to a range of recipes, including some from the National Trust. The recipes include the basics such as Wholemeal, Granary, Rye, Corn, and Farmhouse bread, but there are also many regional specialties, such as Barmbrack, Bara Brith, English Muffins, Crumpets, Pikelets, Beer Bread, Welsh Cakes, and Bath Buns. This attractive little book contains everything you need to inspire you to start making your own bread.

My thoughts

Bread Making is the perfect resource for everyone from bread-making beginners to advanced bread makers looking to expand their bread recipes repertoire.
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Review: Magic Pattern Book

Magic Pattern

 

Magic Pattern Book: Sew 6 Patterns into 36 Different Styles – Amy Barickman – Workman Publishing Company – Published 12 August 2014

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Synopsis

Home sewing is booming again. Inspired by sites like Etsy, Craftsy, Pinterest, and CreativeBug, by the continuing popularity of Project Runway and other fashion shows, and by the ever-growing DIY movement, there are more than 35 million sewists in America. Now, for this new generation that wants to make their own clothes, express their fashion sense, look great, be creative—and save money, to boot—comes Amy Barickman’s The Magic Pattern Book, an illustrated guide to creating a one-of-a-kind wardrobe from six magic patterns. Continue reading

Review: Mastering Pasta

Mastering Pasta

Mastering Pasta – Marc Vetri with David Joachim – Ten Speed Press – Published 17 March 2015

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Synopsis

Opening with a brief tour of pasta-making in Italy, then moving on to the details of making pasta at home, Mastering Pasta explains exactly how to build doughs from scratch, craft a variety of pasta shapes, then pair them with the ideal sauces and condiments for spectacular finished dishes. This comprehensive guide from a recognized expert is packed with special features, including opinionated sidebars on frequently asked questions (Should pasta always be cooked al dente? To cheese or not to cheese?) as well as advanced preparation and storage notes. Covering all the pasta basics along with risotto, gnocchi, and crespelle, Vetri delves deep into food science and revels the secrets of the very best pasta. For cooks who want to take their pasta-making to the next level, this complete handbook is destined to become a must-have resource.

My thoughts

There is not much I love to eat more than pasta.

Making it is a little more daunting, however. But if you are thinking about taking that first scary step towards strands (or curls or twists or folds) of homemade pasta goodness or merely need some inspiration for your journey, then this is the book for you.

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Review: Spelt

Spelt Spelt – Roger Saul – Nourish – Published 28 April 2015

I have recently been introduced to spelt and, having bought some, was a little unsure of how to use it. Spelt was the book I was looking for. It begins with an introduction to the author’s journey with spelt. The author has a history of business in the fashion industry before he bought farm land and began first growing organic spelt and then milling it. The book follows with an introduction to spelt. It is an ancient grain that fell out of favour during the period of mass produced food. Spelt is now coming back into fashion and, unlike wheat, has not been genetically altered over the years.

The recipes range from simple, classic basics to delectable and fancy meals and treats that you’d be pleased to find in any high-quality restaurant. None of the recipes feel contrived, this is not a book with standard recipes with a bit of spelt added or substituted – each uses spelt in its own right. There is even a spelt choux pastry! I was most interested in the bread recipes. A friend had recommended that I try spelt flour, but I could never find a recipe on how to use it correctly. This is the perfect book. From breads, meals, snacks, pasta, breakfasts, deserts, sides, cakes and pastries, savoury and sweet, you will never run out of things to make with spelt. This would be ideal for those who have been recommended to switch to spelt flour instead of wheat, giving them a complete menu many times over. This is an epic cookbook in its own right, never mind the fact that it is all spelt based. Each recipe is accompanied by photographs and is introduced with a small paragraph, explaining the recipe, finished product or technique. You are also given tips, prep and cooking times, finished product quantities, a list of ingredient in cups and spoons measurements and detailed instructions. The book also has a thorough index, which I believe is a must in any good cookbook. And that cover is absolutely gorgeous. This is one I’m going to want sitting on my coffee table for daily inspiration.

Cooking. Food.

The publishers provided a complimentary copy of this book in exchange for an honest review.

Review: Pizza Bible

Pizza Bible

 

Pizza Bible – Tony Gemignani – Ten Speed Press – Published 21 October 2014

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This book is certainly well named. It has everything you could ever want to know about making all sorts of beautiful and delicious pizzas. And who better to learn from than a world pizza champion, pizza acrobat, and restaurateur, Tony Gemignani.

The book starts with what Tony calls the master class. Pizza is an art form to Tony and he asks that you respect it as such. What follows is a thorough introduction to all things pizza, from ingredients, tools of the trade and techniques. Tony here offers his basic pizza base, which takes 3 days to make. This is not just any old pizza we have come to expect from pizza chains or supermarket factories, but pizza that is lovingly created over longer time periods with the finest ingredients. The book then follows with a huge range of pizza styles with recipes for bases, toppings, accompaniments, as well as recipes for dough-based meals or using leftover dough. Each section has a comprehensive introduction, a range of tips and interesting information, divided by pizza style. History of pizza styles and traditions, as well as personal anecdotes bring life to these sections. Each recipe also has a small introduction, ingredient list and comprehensive set of step-by-step instructions. Tony also introduces the reader to professional tricks and methods. Beautiful photographs compliment the fantastic recipes and technique instructions. This book truly is the ultimate guide to pizza.

The publishers provided a complimentary copy of this book for reviewing purposes.

Non-fiction. Cooking. Pizza.